How to Do Amazon Product Hunting

Where can I find Amazon product research? Choosing “winning” items – products that produce high sales – is what Amazon Product Research is all about. Finding products that you can get cheap and selling at competitive prices with a good profit margin is a goal.

10 Tips for Amazon Product Hunting in 2022

10 Tips for Amazon Product Hunting in 2022

It’s extremely important to invest considerable time in product hunting and if you don’t, you’re doomed! A seller is either a narrow observer or a strict criterion follower. What do WE suggest? In fact, the following blog post will undermine both.

In order to predict the success of a product, there is no exact formula or tool that can be used. The golden egg of success has to be hatched by combining data analysis, observations, and experiences.

Also, check Amazon product hunting tools:

Product and Product Strategy

The market destiny of each product is unique. The go-to-market strategy for each product will be unique, just like the uniqueness of the products themselves. Successful products can be achieved with the right strategy.

New vs Experienced Sellers

When new sellers have to make progressive decisions, they either overreact or are overly cautious. There is a balance between risk and reward based on your circumstances. However, we are providing you with a few pointers that will act as a guiding path, just to make sure you stay safe.

For those who are just getting started or who have started but are struggling at the moment, this guide is for you. Others are considering quitting altogether or restarting in a different way.

Some experienced sellers search for a product with exact precision and use market intelligence tools to arrive at their decisions, which is not the best approach. In order to make the best decision, you’ll need data analysis in your right hand, unbiased judgment in your left hand, and then you’ll need to join your hands together

1. High Demand & Low Competition

Finding a product with high or medium demand is the most important thing you can do. Why is this important? Once your product is up for sale on your Amazon storefront, the demand will determine how long it takes to sell.

The demand for every product niche can be compared with a river, and it has its own flow. A canoe ride would be ideal if the pace of the water was exceptional, fast enough to take you to your destination without knocking you over.

To determine if this will be a good market for us, we will also evaluate our competition as well as the number of competitors in total. As the river moves deeper, the number of competitors increases. Competition increases the depth of the river, increasing your product’s chances of drowning. You would have to swim farther for your product to reach the surface.

2. Keyword Search Volume

As far as importance and relevance go, this should be ranked second on your checklist. The way a Sales & Marketing Professional approaches footfall in a mall or a market is the same way you should approach keyword search volume.

As more people enter the mall or in our case are searching for the keyword (broad or specific) the greater the likelihood that the product will sell and, therefore, be deemed as high in demand.

3. Seasonality

We shouldn’t pick a product that is in demand once or twice a year or a seasonal item. Google Trends makes it easy to check the product demand trend by punching in the product keywords.

Due to their low seasonality, low-season products are, firstly, unpredictable in terms of their sales and, secondly, will only deliver for a specific period of time. As a result, it is a no-go area for new sellers, particularly since factories and whole sellers will be competing to sell in these categories.

4. Monitoring the Consistency of Product Behavior

When you check demand, keywords, or seasonality once, it’s as if you’re taking a snapshot of the current situation. Whenever you receive results, remember that they only pertain to that period.

To see whether the product behaves consistently over a period of time, you need to set aside a specific time, perhaps ranging from a few weeks to a month or more, based on the product. You can also use Keepa to see your competitors’ ages as well as their selling price patterns over time. Its results look like this:

5. Product Unique Title

Jungle Scout or AMZ Wordspy can be used to analyze products. However, instead of using the product title, you should use the main keywords. JS Opportunity Scores or AMZ Wordspy ratings by using incorrect terms is a common rookie mistake.

6. Healthy Margins

It is quite common for newbies to fall into this trap. By looking at product results incorrectly, they declare a product to be a hot seller. It is not taken into account that they also have to take into account how much the product will cost them to buy and how much it will cost them to sell. Spending so much effort, time, and money does not earn you cents or pennies. It earns you dollars and plenty of them.

So we recommend a price of $15 – $40 for the product (at least for newbies). You can check the FBA calculator here to get a reasonable idea of margins. In addition to Sourcing Platforms Other Than Alibaba, you can also check out our blog on Making Good Sourcing Decisions and Reducing Costs.

7. Average Revenue & Average Monthly Unit Sales

As The average revenue for the targeted product niche according to experienced sellers should exceed $5,000. This is a measure of the current market size in terms of the $ that this product currently serves.

A bigger cake means you can cut it into a bigger piece and take a bigger bite. The number of units sold may also give an indication of the volume of sales. For example, if 300 units are sold, a new competitor might have enough room to enter the market.

8. Reviews

The more reviews you have, the more social proof you have. How does rating influence business? The first thing to know is that Amazon is putting a lot of pressure on reviews, and raising them is one helluva job. Avoid products with reviews in the range of 500 to 5,000 unless you are glued to a product and have ample time and money to spare.

When you see a number of reviews, there is a sense of safety and security in the eyes of the customer. There have to be some paid/fake reviews among those 2,500 reviews, right? Of course there are some, but they can’t be that high.’ These are some questions that usually cross by your mind.

9. Small & Light Weight

We recommend choosing a product that weighs less than 1 pound and does not have extraordinary dimensions. What are the reasons for this? Most new sellers are highly sensitive to their expenses, at least in the beginning, and they are usually frustrated by surprise costs that suddenly appear.

Large and heavy products will result in higher transportation costs, which are calculated by weight, i.e. the distance from the supplier to the Amazon warehouse to the final customer. The cost of keeping your products in Amazon’s warehouse will also increase. Our suggestion is to keep an eye on your product’s size and weight since their calculation is largely based on the dimensions, so you’ll have to charge the end-user more for your product.

10. Seller’s Rank

There is no way to truly know how Amazon determines a seller’s rank, but based on experience, we can define it as a number that denotes the popularity of a product within its category. A product with the best BSR will have the highest sales volume (without mentioning the competition).

10 Best Paid Product Hunting Tools for Amazon

It is important to choose the right software to help you find your Amazon FBA product. There are so many different and interesting tools available that you can easily identify products and see this list of the 10 best Amazon sourcing and research tools for sourcing and Amazon product research.

You can find new niches, set competitive but profitable prices, track sold products from other sellers, and aggregate market data using the right Amazon product research tool. With a spreadsheet, you’re going to have a tough time doing all of that.

10 Best Paid Product Hunting Tools

10 Best Paid Product Hunting Tools are as follows:

1. Jungle Scout

Jungle Scout product tool

Jungle Scout is the best Amazon product research tool many users rates as the best on the market.

In addition to the tools, resources, blogs, training programs, webinars, and so much more on its website that helps boost sales and presence of online merchants for so long, the company provides dozens of other resources as well. More than 175 billion products are tracked by the platform.

Amazon sellers have access to Jungle Scout’s all-in-one platform. The service starts out with three options: a feature for new merchants, a feature for existing merchants, and a feature for brands and agencies.

As the top spot on the list, Jungle Scout has earned its rightful position. A few reviews can be found here:

  • Amazon software that’s the best in the business, Huffington Post
  • Forbes calls us “the best resource for data-driven product research”
  • “Had a positive impact on preventing Amazon entrepreneurs’ failure” – Inc.
  • Entrepreneur: “Takes care of the heavy lifting on big data analytics”

The Opportunity Finder tool allows new sellers to find high-demand, low-competition keywords. You will be able to see seasonal and year-round sales for any given product from the product tracker, as well as multiple filters, including historical sales, bestseller rankings, reviews, ratings, opportunity scores, and more. Additionally, you can access a selection of tutorials and how-to guides through the Academy feature.

Moreover, its Extension tool helps boost the rankings of existing sellers’ products by getting them more reviews. In addition, customers can also request reviews directly from Jungle Scout.

Your inventory can be organized quickly using the Inventory Manager, which lets you predict market trends for each product. Aside from suggesting stocking levels and re-order dates, it also suggests quantities to reorder based on its AI. You can also see your profit in real-time with Jungle Scout’s analytics, and find new products that complement your brand with their brand extension feature.

2. AMZ Tracker

AMZ Tracker is the best amazon product hunting tool

In terms of search engine optimization (SEO), you probably already know the importance of keywords. What you may not know, however, is that Amazon is a search engine as well.

It is. It is used every day to search for products based on keywords.

Because of this, you should ensure that your Amazon products rank for the right keywords. You can find a variety of tools to help you achieve this.

A good example is AMZ Tracker.

As a starting point, AMZ Tracker offers keyword tracking reports that show you where your products rank for particular search terms.

3. Feedback Genius by SellerLabs

Feedback Genius by SellerLabs

When you shop on an e-commerce site, what makes you pick one product over another?

Reviews are probably to blame.

The product with the best reviews will likely be chosen over the others when everything else is equal in terms of price and quality. That’s why positive reviews are so important in online marketing.

Even if all other things are equal in terms of quality and price, you’re likely to choose selling could make all the difference between success and failure.

As long as price and quality are equal, if you must decide which product to purchase, you will likely choose the one have a review.

4. Keyword Inspector

Keyword Inspector

This tool is more than simply an Amazon product research tool, it’s far a suite of gear, and you’ll locate it continually rated as one of the excellent Amazon product studies equipment.
it is the opposite ASIN keyword tool that is one of the most popular within the suite. The device allows you to pick out keywords that an ASIN ranks for.

(in case you’re logo spanking new to Amazon, an ASIN is the Amazon precise id for a product.)
keep in thought: you haven’t restrained to U.S.-simplest outcomes whilst the use of the reverse ASIN keyword device. you could also see key phrases from the United Kingdom, Germany, Canada, Mexico, France, Italy, India, Japan, and Australia.

That’s a considerable gain if you’re seeking to do usa-unique advertising.
additionally, keyword Inspector offers a keyword tendencies device. to help you locate keywords that customers are the usage of to search for merchandise you sell. you could additionally use it to locate related key phrases.

key-word Inspector also has an Indexation Tester. you could use it to ensure that people to your goal market can discover your products. additionally, the device enables you to find lengthy tail key phrases and improve the visibility of your merchandise inside the Amazon seek end results.

5. IO Scout

IO Scout best tool for hunting

With IO Scout, you may instantly gather statistics referring to a product’s ancient sales, evaluations, rankings, projected charge adjustments, inventory fame, and more. The platform presents you the potential to song favored merchandise through the use of bookmarks. Bookmarking an item can provide you with up-to-date statistics on an hourly foundation.

moreover, by using creating a product group and looking at it often, you’ll advantage a perception into competitors’ sales and charge adjustments. Product businesses can also help you locate unique niches to put money into.

saved in its database is masses of product performance facts spreading years back. IO Scout can nicely become aware of capability trends by using being aware of which market sports have taken place within the beyond. This perception will deliver traders an advantage by means of staying in advance of the curve, and being aware of trends before they in reality take place.

IO Scout has a few extra functions on provide, too – inclusive of an Amazon FBA Calculator that will help you quick training session the prices you may need to pay, a sales estimator, and a listing optimizer.

Pricing plans:

  • 1 month: $39/ month
  • 3 months: $33/ month
  • 12 months: $25/ month

6. Viral Launch

Viral Launch

selling merchandise on Amazon complete-time can take up most of your day, and that’s now not even counting the work that has to go into perfecting the goods themselves. You want something that lightens your workload, and that might be a Viral release.

casting off the guesswork out of your product studies manner, Viral launch facilitates you with extraordinary capabilities as underneath:
Product discovery – search for your next first-class vendor by getting the right of entry to more than 200 million merchandise, keywords, classes, and types to speedy clear out and narrow down.

keyword studies – explore the pinnacle sales-earning keywords, alongside metrics inclusive of seeking quantity, precedence rating, and advised CPC, so you can estimate advertising fees and profitability.

market intelligence – validate your product desire with in-intensity records on marketplace fee tendencies, income estimates, critiques, rankings, and a typical product idea score.

Competitor intelligence – discover the top sellers’ strengths, as well as capitalize on their weaknesses with some records on sales strategies, ad strategies, and keyword utilization.

Pricing plans:

  • MI Extension Plan: $25/ month
  • Beginner Plan: $59/ month
  • Pro Plan: $99/ month
  • Brand Builder: $149/ month
  • Kinetic: $199/ month
MI Extension Plan:$25/ month
Beginner Plan: $59/ month
Pro Plan:$99/ month
Kinetic:$199/ month

7. Unicorn Smasher

high-extent Amazon dealers typically ought to cope with the hassle of records overload. With a variety of data to sort via, essential matters can wander away in the Amazon product studies phase.
but don’t fear, tools like Unicorn Smasher could make processing that tons of statistics a notably simpler technique.

The dashboard furnished by means of Unicorn Smasher shows all of the records pertinent to your products in a without problems readable format. From that, you may circulate to a particular product quickly to research extra approximately its performance.

It also gives possibility scoring, which lets you realize which merchandise is in all likelihood to promote nicely on Amazon. Plus, you’ll get real-time data updates, which include prices, ranks, rankings, reviews, and lots of greater.

you can take benefit of Unicorn Smasher being integrated with AMZ Tracker to gain statistics about the listings of different merchandise.

8. AMZScout

AMZScout tools

If several large brands and manufacturers are already providing the product you’re looking to sell, it is able to be hard to generate interest in what you’ve delivered to the marketplace.

That’s why many Amazon merchants choose to penetrate the area of interest markets and why AMZScout can be a useful best friend. it has been decided on by using organizations like Dell, Disney, Casio, etc.

Pricing plans:

  • PRO Extension: $44.99/ month
  • Amazon Seller’s Bundle: $49.87/ month

9. Sonar

developed by way of Sellics, Sonar lets users look at a database of more than 74 million keywords. With the use of Sonar, you could either improve the way you rank organically for particular keywords or optimize percent marketing campaigns.

With Sonar, you may do 3 different keyword searches across five worldwide marketplaces (US, UK, France, Spain, Italy, and Germany).

10. AmazeOwl


As an underrated Amazon product studies software, AmazeOwl can help dealers locate and release products. you can leverage its correct facts to release a winning product on Amazon with self-assurance.

The tool facilitates novices to create a business that aligns with their schedule, for this reason saving a lot of time on studies and development of product thoughts. AmazeOwl allows extra than four,000 Amazon sellers just like you find their first product and effectively promotes on Amazon each month.


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